SMARTBROKER+ - Social Campaigns & Motion Design

For SMARTBROKER+, two distinct social media campaigns were developed, each built around a different communication objective while sharing a consistent visual identity and campaign system.

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The first campaign highlighted one of SMARTBROKER+’s strongest differentiators: exceptional customer support. Based on the campaign strategy, a visual concept was created that combined carefully curated imagery, bold typography and concise messaging to position the brand as a trusted financial partner: personal, responsive and always accessible. From the overall creative direction to the final social assets, every element was designed to create a distinctive and memorable brand experience.

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The second campaign promoted the Late Night Trading initiative in collaboration with gettex. Designed to increase awareness of the extended trading hours between 6 PM and 11 PM, the campaign encouraged users to trade during the evening for a chance to win a daily stock prize. A flexible campaign system featuring recurring evening scenarios, consistent art direction and adaptable social formats communicated the idea that trading seamlessly fits into everyday life, wherever the evening takes you. The concept was further expanded through an animated motion spot, translating the campaign into a dynamic, social-first experience while increasing engagement and reach.