FUNKE CoCoCo - Logo Design & Campaign Assets

Content Commerce & Cooperations (CoCoCo) is FUNKE Media Group’s dedicated unit for creating integrated, cross-channel marketing solutions. The goal was to develop a distinctive visual identity that reflects the three core pillars of the department—Content, Commerce, and Cooperation—while seamlessly integrating into FUNKE’s established corporate design.

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The custom logo translates these pillars into three individually designed “CO” elements, creating a memorable identity that feels both unique and unmistakably part of the FUNKE brand ecosystem.

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Beyond the brand identity, a complete set of campaign assets was developed for the unit’s presence at DMEXCO, including an animated explainer video, a flyer, and LinkedIn campaign visuals. All communication was built around a shared creative concept: the journey to the summit. The mountain became a metaphor for every client’s individual path, emphasizing tailored strategies, collaborative partnerships, and the shared ambition of reaching measurable business goals together.