Urbar - Brand & Logo Design

This project focused on the rebranding of an established bar and restaurant in Munich. The goal was to refresh the existing identity and create a more modern visual presence while preserving the venue’s character and atmosphere.

The new brand was designed to feel clean, approachable, and contemporary reflecting the open, welcoming, and social nature of the space. At the heart of the identity is a hand-illustrated logotype, created to capture the bar’s urban, authentic, and down-to-earth personality.

Building on the logo, a cohesive brand system was developed across typography, colors, graphic elements, and applications. The result is a distinctive visual identity that balances modern aesthetics with warmth and character, helping the venue stand out while remaining true to its roots.